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Optika Scenicworks promoted Dale Earnhardt, Jr. and his sponsor, The Coca-Cola Company, along with their newest brand, C2, using CeeLite™ technology to capture attention at one of NASCAR’s premier events. Since the Pepsi 400 is traditionally overloaded with advertising messages, Optika needed a unique advertising solution to capture the fan’s attention during day and night. They decided to try something that had never been done before -illuminating 3-dimensional billboard ads on a tractor-trailer. It was an enormous success! Fans were so intrigued by the spectacular advertising display that they made it a point to stop by the trailer and take a closer look.
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